Acclaimed Photographer Lachlan Bailey Captures Exceptional One-Offs at One&Only Mandarina, As Sustainable Fashion Designer Mara Hoffman Shares Her One&Only Story
DUBAI, UAE, March 28, 2023 /PRNewswire/ — One&Only, the ultra-luxury collection of iconic Resorts and Private Homes, has unveiled a new global brand campaign celebrating exceptional one-offs. The statement-making campaign reflects the brand’s new positioning, showcasing the unique narrative and charisma of each one-of-a-kind resort. Far from being a cookie-cutter experience, each One&Only Resort is an individual star – and so too are One&Only’s guests: discerning, well-travelled and accomplished people who are increasingly seeking authenticity and exceptional, money-can’t-buy experiences.
To bring the campaign to life, One&Only collaborated with Pentagram, the multi-disciplinary design studio that originally conceived the One&Only brand in 2002. Together they have created a dynamic campaign that presents One&Only’s one-off Resorts and Private Homes through the lens of real people doing authentic things in exceptional places. Launching last week, the first instalment follows celebrated sustainable fashion designer Mara Hoffman, President/Creative Director of her eponymous brand, as she enjoys an intimate holiday with family and friends in Mexico. Mara and her family stayed at One&Only Mandarina in Riviera Nayarit, a resort that aligns with her brand’s unique approach, centred on beauty, spirituality, environmentalism and humanity.
The family’s stay at One&Only Mandarina was captured by renowned fashion photographer Lachlan Bailey, who has worked with some of the world’s biggest brands, stars and publications, along with a full social media team. Lachlan and the social media team artfully captured spontaneous, candid images and videos as Mara’s holiday unfolded in real time, creating an authentic connection with the audience that is a clear departure from the more staged and stylised resort campaigns of the …
