Coca-Cola Co (NYSE:KO) is recognized globally as a beverage giant with roughly 200 brands under its name and products consumed over two billion times each day.
Though traditionally viewed as an emblem of American enterprise and stability in fluctuating markets, a Thursday short report by Edwin Dorsey’s “The Bear Cave” addresses alleged discrepancies between the perceived stability of Coca-Cola and the unfolding reality.
Shares traded down 1.1% on the report’s release, and Coca-Cola did not immediately respond to Benzinga’s request for comment.
Here’s what investors need to know.
Disruptive Upstarts: Coca-Cola is dealing with stiff competition from nascent brands flourishing primarily through modern advertising platforms like TikTok, Instagram and influencer partnerships, Dorsey wrote to investors.
Prime, a start-up founded by Logan Paul and KSI in January of last year, brought in over $250 million in sales within its first year, which illustrates the rapid ascent possible for new entrants utilizing influential platforms. Dorsey lined up Prime’s growth against BodyArmor, a brand later acquired by Coca-Cola, which didn’t book $250 million in sales until seven years after it was founded.
Similarly, Celsius Holdings, Inc. (NASDAQ:CELH), a “better-for-you” fitness drink company that leverages influencer endorsements, saw its revenue spike from about $50 million in …
