Apple’s Next Big Surprise? ‘xrProOS’ Trademark Filing Hints At Exciting New Innovation

With the highly anticipated WWDC 2023 just around the corner, Apple Inc. (NASDAQ:AAPL) seems to be surreptitiously submitting trademark applications associated with its AR/VR headset, keeping tech enthusiasts buzzing with excitement. 

What Happened: Last week, a shell company called “Deep Dive LLC,” based in Delaware, filed a trademark application for “xrProOS” in Argentina, Turkey and the Philippines, featuring Apple’s SF Pro font stylization, according to online records’ first spotted by MacRumors. 

See Also: Apple’s First App Store Transparency Report Reveals Jaw-Dropping Numbers: 1.7M Apps, 373M Weekly Searches, Rejections And More

Earlier this month, the aforementioned company submitted a trademark application for “xrOS” in New Zealand, utilizing the SF Pro font, leading to …

Full story available on Benzinga.com

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