Company Announces 2030 Sustainability Goals with Science-Based Targets
Alterra Mountain Company reinforced its commitment to social responsibility, unveiling its first Impact Report. Focused on four core pillars – Prioritizing People, Protecting the Planet, Investing in Community, and Operating Responsibly – the report lays out a roadmap to further implement the company’s new social responsibility platform, Forward Stance, to make positive impacts across all company operations.
With Forward Stance, Alterra has established ambitious sustainability goals and science-based targets for carbon reduction after conducting comprehensive company-wide environmental audits and benchmarking of its then 15 North American mountain resorts. This process took more than a year and included more than 4.3 million square feet of building audits, a review of more than 3.8 thousand acres of snowmaking, and benchmarking all of the company’s Scope 1, 2 and 3 carbon emissions. In addition, the company is implementing DEI actions based on auditing, surveying, and outreach to more than 20,000 employees.
2030 Sustainability Goals
With an industry-leading commitment to sustainability, Alterra is one of a few leading organizations in the ski industry to channel climate action by setting data-based emissions reductions targets to be verified with the Science Based Targets Initiative (SBTi) for third-party approval. The company pledges to:
Reduce carbon emissions in its owned operations by more than 50% by 2030 and engage supply chain partners to set their own carbon reduction goals
With this goal, the company will achieve absolute emissions reductions directly related to the business while engaging in reduction opportunities with emissions sources outside the company’s control. In addition to an SBTi registered target, Alterra has also committed to:
Be powered by 100% renewable energy by 2030
