DoubleVerify Partners With TVision To Revolutionize CTV Attention Measurement

DoubleVerify Holdings Inc (NYSE: DV) disclosed a partnership with TVision to expand attention measurement in Connected TV (CTV).

The deal aims to boost performance measurement across CTV and deliver a vast and scalable attention offering in the market.

The combined offering will provide advertisers with comprehensive analytics to gauge media performance on CTV, thereby analyzing campaign performance. 

The …

Full story available on Benzinga.com

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